Strengthen The Connection: 5 Customer Engagement Strategies You Must Implement in 2023
Up to 83% of customers expect immediate engagement when they contact a company.
Customer engagement is crucial for any business. Having your audience interact with your brand will increase brand awareness, build relationships, and establish a better brand image. Developing customer engagement strategies isn’t easy, but there are several things you can add to yours to make it more effective.
For 5 key customer engagement strategies, you must implement in 2023, keep reading.
1. Create Great Customer Experiences
Many businesses have noticed significant improvements when working to provide better experiences to their customers. This includes things like increased customer loyalty, higher revenue, and more cost savings.
It’s only natural that people will prefer to interact with and purchase from companies that provide a better experience than their competitors. It’s one of the best ways to ensure customer satisfaction and shows your audience that you care about them.
Something important here that many companies don’t do well enough is customer support. If people have issues with your products or services, they’ll expect them to be resolved quickly and efficiently.
When a company fails to do this, a customer’s opinion will significantly drop. This can lead to negative reviews and lose your business more customers. Make sure you’re taking steps through a customer’s entire buying experience to ensure your business meets their needs.
You should also make sure you listen to customer feedback. This will help you make improvements in areas where customers are unsatisfied.
2. Cultivate a Relatable and Meaningful Brand
Brand personality is very important to consumers these days. People can’t engage with a brand if they don’t know it exists and giving it more personality will help build stronger relationships.
Creating a relatable brand image will make it easier to engage your customers. Authenticity is a crucial element of this. It will help build trust so that people are more comfortable with your company.
Younger generations are very socially conscious, so you want to work to ensure your brand is operating with morals and ethics in mind. People also appreciate transparency, so you should be open about things like where you source materials from. If you use materials from sustainable resources, for example, highlighting this will instill more trust in your customers.
Depending on the type of brand image you want to create, it can also be a good idea to be open about the people behind the company. A personal story about how a company was built, for example, provides a more human element to a company. This will make it easier for people to relate to the brand and can increase your customer engagement rate.
3. Use Push notifications
People are using smartphones more and more every year. Taking advantage of push notifications can be one of the best ways to reach out to your audience. They’re a quick, simple way to remind people about your brand.
You can use push notifications to highlight a range of things to customers. Some common choices include promotions, news, and special events.
You can only send these to customers who have opted-in, so they’ll only go to people who’ve already shown an interest in your brand. It’s important to bear in mind that people can easily dismiss notifications, so the content needs to be compelling and get their attention straight away. It needs to excite customers enough that they’ll click on it when they see it and start interacting.
Pacing is crucial here – US smartphone owners receive an average of 46 push notifications a day. If too many of them come from your brand, they’ll likely disable them. Keep them well-spaced out, and only use content that will interest people straight away.
4. Use Conversational Marketing
Over the years, the quality of digital marketing has improved dramatically. We’re now at a point where customers have certain expectations, and it’s important that they’re met. One way to do this is through conversational marketing.
Chatbots are an excellent example of this. No company can provide immediate customer support 24/7, but chatbots are an excellent solution to this problem. If a customer makes a purchase in the middle of the night and is having an issue, they may be able to solve it in minutes by talking to a chatbot.
These are automated tools that can pop up on a website to help customers with various issues. Using AI (artificial intelligence), they can generate useful responses to customer queries. The customer will know they’re not talking to a human, but if the communication process is smooth and resolves any problems, then they’ll be happy with it.
5. Focus on Retention
It’s no secret that customer retention is far more efficient than customer acquisition. Existing customers already have a relationship with your brand and often help bring in new customers.
One piece of business advice that any professional marketer would give is to ensure you make customer retention a priority. When customers have multiple good experiences with your company, they’re likely to continue to buy from it. Just one bad experience, however, can turn them away.
Reminders can be very beneficial. If a customer has brought from you before, you’ll have an idea of what other products they might be interested in. Using email marketing in your customer engagement plan can allow you to send certain offers to customers that relate to their previous purchases, increasing the chances of them returning.
Damian Raffele provides marketing advice that could be useful to your business. He recently chose to review Moosend, an email marketing platform that you might want to make use of.
Utilizing the Best Customer Engagement Strategies
If you want your business to grow and succeed, you need to engage with your customers. Implementing these customer engagement strategies will help, and there are various other things you can do to improve your marketing strategies.
For more business articles, check out some of our other blog posts.
