No matter what your business, you want to increase your sales and conversions as much as possible. After all, the more leads you have, the higher your profits will be. But if you’re like most people, you may not know how to grow your business in the most effective way possible. That’s where psychology-based marketing hacks come in! These hacks are little psychological tricks that help move potential customers down the conversion funnel.
The reason why people don’t purchase your product or service isn’t always as straightforward as you might think. After all, if someone visited your site and didn’t buy, there must be something wrong with the offer, right? The truth is that there are other factors influencing the success of your business besides the product itself.
It’s common knowledge that psychology plays an important role in marketing — whether you’re trying to convince customers to buy your product or convince voters to vote for your candidate. In fact, according to Statistic Brain, more than $200 billion are spent each year on marketing campaigns that take advantage of psychological principles, and it makes sense — when you know how the human mind works, you can manipulate it and use it to your advantage.
However, not all marketers are aware of these principles, so here are eight psychology-based marketing hacks that can boost your conversions and earn you more money through increased sales and subscriptions.
What is importance of psychology-based marketing hacks?
They are subtle marketing techniques that exploit the way our brains work in order to get us to take action. By understanding how these hacks work, you can use them to increase conversions on your website or blog.
For example, by adding urgency to a call-to-action (CTA) like Sign up now! you’re increasing the chances that people will convert because they’re trying to avoid missing out. You could also test different color combinations for CTAs and headlines and see which converts better than others.
The idea is to find out what works best for your audience so you can have a clear understanding of what’s going to make people convert on your site more often.
To learn more about this topic, check out the full post: 8 Psychology-Based Marketing Hacks That Can Boost Your Conversions
1) People often make buying decisions based on emotion
When it comes to marketing, one of the most important things to understand is that people often make buying decisions based on emotion. If you can tap into that, you can be much more successful in your marketing efforts. Here are some hacks for doing just that:
Create a sense of urgency by using countdown timers and scarcity tactics. Limited time offer or Only X left! are phrases that trigger an emotional response and can help push a sale through
Use testimonials and reviews to build trust with potential customers
studies show that 67% of consumers say they’re likely to buy from a company after reading positive reviews on social media sites like Yelp or Facebook.
2) Be Consistent
Most people are creatures of habit. We like routines and we stick to what’s comfortable. This also applies to the brands that we buy from. We’re more likely to purchase from a brand that we’re familiar with than one that we’re not. And if we’re on the fence about buying something, consistency will almost always push us over into the yes category. Brands can employ this by sending out consistent marketing materials, updating their website often, etc.
You should be conscious of your own habits when it comes to your business – are you meeting customer expectations? Are you providing content consistently? If so, you should continue doing what you’re doing! If not, consider making some changes.
3) Keep your audience in the loop
You don’t want your potential customers to feel like they’re in the dark about what you’re selling. Be upfront and honest about what you’re offering, and keep them updated on your progress. You can do this through email newsletters, social media updates, or even just a simple blog post.
After all, you know your product better than anyone else does. By providing valuable information for your target audience, you’ll build trust with them which will result in more conversions down the line. It’s not enough to just say buy my product over and over again. Give them reasons why they should buy it!
One of the best ways to make a customer feel valued is by giving them insider knowledge about something that only an individual as knowledgeable as yourself would know about. Find out their pain points, goals, or interests and then give your own personal experience on how you think you could help solve their problem.
4) Good things come to those who wait
If you can make your potential customers wait, you may be able to increase the perceived value of your product or service. In one study, participants who were made to wait longer for a reward were more likely to appreciate it more when they finally received it. So if you can make your customers wait a little bit, they may be more likely to convert.
For example, New York hotelier Kimpton Hotels implemented a 45-minute delay between making an online reservation and getting the room key. They found that this small delay significantly increased revenue per room per night by 10%.
5) A Website Is Not A Storefront
While a website may be the first interaction a potential customer has with your business, it’s important to remember that a website is not a store. You can’t just throw up some products and expect people to buy them. Instead, you need to think about how to use psychology to guide potential customers through your website and encourage them to take the desired action.
A good example of this is an abandoned cart email campaign. It follows logic by sending an email out to those who have left their shopping carts empty in order to entice them back into the process of checking out before they leave for good.
6) Give Audiences Options
When you give your audience options, you’re giving them a sense of control. And when people feel like they’re in control, they’re more likely to convert. So give your visitors different options for how they can interact with your brand.
For example, offer two or three ways to contact you: email, phone number and live chat. The visitor will see that their needs are being considered and will be more inclined to respond positively. Consider the difference between these two options: Please call us at 1-800-555-1234. Versus Please call us at 1-800-555-1234 or click here to get started.
The second option gives the customer an extra way to interact with the company, increasing their chances of conversion.
7) Make Your Calls-To-Action Stand Out
The average internet user is bombarded with hundreds, if not thousands, of marketing messages every day. So how can you make your call-to-action (CTA) stand out from the rest?
First and foremost, you need to keep it simple. You don’t want to include any extraneous information in your CTA that could detract from its message. One way to do this is by making it as concise as possible so there’s no chance for misinterpretation on behalf of the reader.
For example, Read more instead of Click here to read more.
Another way to make your CTAs effective is by reducing the number of choices available. When a customer has too many options, they may feel overwhelmed and be less likely to act on anything at all. Adding scarcity also helps increase conversions since people are more likely to take action when they know there’s a limited amount of time left before an offer expires or something similar.
8) Play On People’s Fears And Insecurities
Fear is a powerful emotion that can be harnessed to increase conversions. By playing on people’s fears and insecurities, you can tap into their primal desires and get them to take action. There are many examples of this strategy being successful:
In the financial sector, insurance companies are able to sell policies by tapping into people’s fear of not being financially prepared for a major event like death or disability. For example, one company’s advertisement reads Don’t wait until it’s too late.
Restaurants use this strategy by placing calorie counts near the menus or highlighting all the nutritional information about each dish.
Wrapping It Up
So there you have it—eight psychology-based marketing hacks that can help boost your conversions. If you want to increase your conversion rate, start by trying out one or two of these techniques. And remember, the most important thing is to always test different tactics and see what works best for your audience and your business. What other psychology-based marketing hacks have you used to increase conversions? Share your experiences in the comments below!
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