Digital marketing has taken many forms over the years. It started with SEO and paid ads, and eventually grew to include video and social media marketing.
It’s no surprise that digital marketing has become one of the best ways to advertise a business. It’s why the market size for online advertising reached $565.20bn in 2022.
Knowing the latest marketing trends is critical to making your presence known online. Read about the latest digital marketing trends in 2023 that everyone must know.
1. Conversational Marketing
It’s hard to convert customers with general messaging. Even if you can target your audience well, you still may not hit all the buttons for your ideal customers.
That’s where conversational marketing helps. You can use things like chatbots to communicate with people and tell them what they need to know. This will help ease concerns about buying products and lead to more conversions.
2. Influencer Marketing
The influencer space is growing more than ever. Now that people can build an online presence and gain tons of followers, they’re starting to take advantage of their influence by advertising products.
Many businesses are using this to their advantage and are partnering with influencers. Expect more influencer marketing in 2023 and digital marketing services connecting the two parties.
3. Better Search
If you’ve asked yourself, “what is an SEO campaign?” you probably know all the main points of SEO. You create great content, optimize your website, and promote your website to get backlinks.
However, the same content that ranked a few years ago may not rank today. Expect more businesses to continue to optimize for the recent Google algorithm changes to maintain their search rankings.
4. Short-Form Video
With the rise of short-form video platforms like TikTok, consumer preferences have shifted regarding video content. More people than ever are consuming short videos instead of sitting down to watch long videos on YouTube.
That’s led many companies to get involved with short videos themselves. You can create short videos that distill what you have to offer and inform your customers. Since these are so quick to watch, people are more willing to give your videos a quick watch.
5. Social Commerce
Influencers aren’t the only increasing trend on the social media front. An important factor in getting new customers is reducing friction as much as possible. If you send people to other websites, that becomes much harder.
That’s why social websites now have eCommerce included. You can now purchase products directly from the biggest social platforms.
Expect more brands to start selling on these platforms in the future as consumers become more comfortable shopping there.
Stay on Top of the Latest Digital Marketing Trends
It’s hard to find a time when the world of digital marketing didn’t change. New trends and marketing methods come out all the time, so unless you incorporate them into your digital marketing plan, you may fall behind.
Now that you understand the digital marketing trends above, you have what you need to prepare for 2023. But stay on top of the new trends that come after that to prepare yourself for the future.
Do you want to learn more tips that will help you optimize your digital marketing strategy? Read more posts on the blog to learn more.
