7 Marketing Techniques for Small Business to Help You Grow


Marketing your small business isn’t the easiest task, but it can pay off if you know what you’re doing and do it well. If you don’t execute marketing techniques for small business handsomely, your business will suffer and may be in danger of failing altogether. Whether you’re just starting out and looking to grow, or have been around the block but are still trying to figure things out, growing your business can be difficult. 

Many businesses spend thousands of dollars on marketing services, but there are actually plenty of ways to market your small business without spending any money at all. There are tons of great techniques you can use to market your small business without wasting your time, effort or money. For small businesses, online marketing can make or break your bottom line. With so many different types of marketing strategies out there, it can be hard to know which one’s right for you and your business’s goals.

That’s why today we are going to cover seven marketing techniques that have helped small businesses grow in the past so you can try them out as well and see which ones work best for you. Some of these strategies work better than others, but all of them have some merit and will help you build the brand recognition that your business needs to succeed!

1) Brand Awareness

The first step to marketing your small Business is brand awareness. This can be accomplished with a number of low-cost or no-cost tactics. One popular tactic is guerrilla marketing – dressing up as the mascot and going around town handing out flyers. Another is using social media sites, like Facebook and LinkedIn, which offer advertising opportunities at a low cost or even no cost. By identifying your target buyer persona, you can tailor ads towards them in an effortless way by tracking their activities on these sites.

2) Customer Service

In addition to gaining the trust of your customers, you should also provide great customer service to market your small Business. To ensure high-quality customer service and more satisfied customers, make sure you have a team that is well trained and equipped with all the resources they need. Other low-cost or no-cost tactics can help you build trust in your business as well! For example, many small businesses use email marketing by sending out newsletters on topics like new products or promotions.

It’s important to understand how much information will be sent before signing up for an email list so you’re not overloaded with emails. Plus, it’s always a good idea to include links so people can unsubscribe if they choose. Be mindful about what messages are being sent out through social media too—people may perceive one thing when the message has multiple meanings depending on who sees it, so avoid ambiguity at all costs!

3) Reaching Out

Reaching out is one of the best technique to market your small business. It can be done in a variety of ways, but it will always come down to how much time and resources you want to invest in your company. Whether you’re a small business with low-cost or no-cost tactics or a multi-billion dollar corporation with the budget for guerrilla marketing, all business owners are best served by targeting their buyer persona.

That’s right—if you want your small business to be successful, you have to take into consideration who your target customer is. Reach out with tactics that speak directly to their wants and needs and they will respond positively in kind.

4) Building Links

If you can’t do content marketing, then you should focus on guerrilla marketing. Think of new and creative ways to catch your audience’s attention – whether that is sponsoring a museum exhibit or creating a logo just like those used in Disney movies. Once you have mastered guerrilla marketing, it’s time to create Buyer Personas.

A Buyer Persona is a fictional representation of a customer. It serves as an archetype, describing who your audience is and why they should do business with you. A Buyer Persona comes in handy when you’re brainstorming how to increase website traffic by improving your marketing strategy

For example, if your audience typically makes purchases online, then it’s important that you optimize search engine results pages (SERPs) and use Google AdWords so that customers can easily find your products when they search. Hence, Building Links is one of solid technique that means something to market your small business.

5) Niche Advertising

Niche advertising is a great way to get new customers. Spend some time researching potential markets, like other small business owners in your industry who might need a product or service that you offer. 

Advertise specifically on forums or Facebook groups geared toward these industries, where others in the group are already looking for providers just like you. Once your first few customers come on board and grow into steady clients, it’ll be worth the effort.

6) Influencer Marketing

Influencer marketing is when you work with key social media influencers with large followings on social networks. These influencers have connections with their audiences, as well as unique and creative content that are always focused on the things their followers care about. 

In order to make a successful influencer marketing campaign, it’s important to find the right person for your brand. You need an influencer who aligns well with your company values and customer base in order to see a return on investment from this type of campaign.

7) Earned Media

Some of the most popular marketing techniques include search engine optimization, content marketing, and social media. These are all great ways to increase your visibility online, make connections, grow your customer base and get a word out about what you offer. 

As we’ve mentioned before, there is no one-size-fits-all approach when it comes to marketing and this includes choosing which one of these tactics is best for your business. However, the best way to determine which technique is right for you is by doing some research on what’s worked well for other businesses like yours.

Wrapping It Up

At the end of the day, it’s all about communication. The key is in understanding what your customers want, how they want it and when they want it. Then delivering on those needs through a well thought out marketing strategy. 

Spark conversations: Create content that sparks meaningful conversations with current or potential customers. And don’t forget to post engaging comments on other company’s social media profiles too! -Engage with influencers.

Follow influencers who resonate with your target audience and vice versa, engage with them by liking or commenting on their posts. It’ll help you find new followers too! Increase your social presence: Make sure you’re always posting something interesting or useful for people to see.Take these seven points and apply them to your business today.


Abdul razzaq is a business entrepreneur, freelancer and digital marketer. He believes in spreading mass awareness about changing digital marketing and new trends in e-commerce

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