Digital Marketing

Growth Marketing: Which Qualitative Measurements are Important?


With so many quantitative marketing metrics available, choosing which ones are most important to measure can be difficult. You need to assess the value of each metric you measure and ensure it’s actually contributing to your growth goals, otherwise it may be wasting your valuable time and resources. Here’s how to find the qualitative measurements that are most important in growth marketing so you can focus on what really matters.
Growth marketing, also known as growth hacking, relies on creativity and technical skills to drive business growth in a cost-effective way. Qualitative measurements are important to see the effect of growth marketing tactics in the long term, making them an indispensable metric for growth marketers to track. In this article, we’ll take an in-depth look at the qualitative measurements that you should be tracking as part of your growth marketing strategy. By tracking these metrics alongside your more quantitative ones, you can ensure that your growth marketing efforts are aligned with your organization’s goals, and continue to produce results over the long haul.

What is Growth Marketing?

Marketing is the process of promoting an organization’s products and services. Growth marketing is a subset of marketing which focuses on increasing the awareness and exposure of a business. There are many qualitative measurements that can be used to measure how successful growth marketing has been. These measurements include ROI, customer relationships, social media posts, product guides, blog posts, Customer and Lead Sentiment, and Qualified Leads.

Which Qualitative Measurements are important for Growth Marketing

The best way to determine what type of qualitative measurements are important for growth marketing is to study the pains points of your target audience. This will help you learn more about what they want and need from a company. There are various types of qualitative measurements you can use in order to better understand your target audience, such as interviews, surveys and questionnaires. Here goes the list of Qualitative measurements to assess Growth Marketing

1.Follower Growth

Follower Growth is a quantitative measure of the number of followers you have gained. It’s important to monitor your follower growth because it can show how well your content is resonating with your audience. You can see if you’re gaining followers by looking at the followers metric on social media platforms like Instagram, Facebook, and Twitter.
Additionally, you should look for correlations between the metrics. For example, high levels of engagement may be an indication that people are really interested in your product or service which means that there could be an uptick in people following you.

2.Fan Engagement

A second metric to measure Growth Marketing is fan engagement. It is one thing to have a follower, but it is another to have a follower who engages with your content. A good way of determining how engaged someone is with your social media content is by looking at their comments, likes and shares on your posts. This can help you see which posts are resonating the most with followers.
You can then use this information to focus on posting more like these types of content. For example, if you notice that many people like your blog post titled What We Learned From The E-Commerce Site Shut Down then you know that people are interested in topics related to e-commerce sites shutting down. You might then decide to do some research into other major e-commerce sites that have shut down recently and see what lessons they learned from their mistakes so that you could write a blog post about them as well!

3.Overall Fan Reach

It’s important to know how many people are seeing your posts and the content you’re sharing. You can measure this by using analytics tools such as Facebook or Twitter. These measurements will show you the number of people who have seen your post and the number of people who have shared it, liked it, commented on it, etc. It can also show you which posts are performing better than others and will help you adjust your strategy accordingly.
Is your post one that a lot of people want to share because it speaks to them personally or is it a factual post that isn’t very emotionally charged. This can give you a better idea as to what you should be posting in order to drive engagement.

4.Comments on Posts

Here are some of the qualitative measurements you might want to use for growth marketing purposes. Achieving these measurements could mean your content is performing well, and that’s something worth celebrating!
-Number of shares on each post
-Number of likes on each post
-Number of comments on each post

  • I.Likes on Individual Posts

One of the most important metrics for growth marketing is the number of likes on individual posts. Getting more likes will show people that your content is relevant and worthwhile, which will make them more likely to like future posts as well. That’s why it’s important to keep up a steady pace of posting and not fall into any kind of posting slump.

  • II.Engagement Time on Posts

This is the average time that a user spends on a post before moving on. This can be calculated by dividing the total time spent on posts by the number of unique users who visit posts. For example, if 1,000 unique users visit posts and spend an average of 10 minutes reading them, then each user will have an engagement time of 10 minutes/1,000 users = 0.1 hours.

  • III.Shares on Posts

Shares are a great indicator of the popularity of your content. This is important to consider when you post to social media, as it can help you determine what kind of content resonates with your audience. For example, if you post a marketing-based infographic on Facebook and it receives 500 shares in one day, you know that more people want to see marketing-related posts from your brand. This is helpful for deciding how much time and effort should be put into developing content for different social media channels.

5.Post Reach and Post Engagement

These metrics will show you how far your posts are spreading and whether or not people are engaging with your page by liking, sharing, commenting, or clicking on links within your posts. Facebook’s Insights is a free tool that allows you to see these stats in aggregate.
Another key metric for growth marketing is likes, which can be found on the right side of the dashboard. Likes measure sentiment and engagement; they provide insight into your audience’s opinion of what they’ve seen from your company so far. A positive sentiment from followers will encourage them to like more of your content in the future.

What quantitative measurements are important to you?

If you are looking for the key to growth marketing, there is no one-size-fits-all answer. The best way to find out what works for your business is by doing some research and testing. The following are a few key metrics to keep an eye on when you start measuring:
I. Number of visits per month
II. Number of pageviews per month
III. Number of conversions (sign ups, downloads, etc.) per month
IV. Organic vs. paid traffic
We recommend starting with organic because it’s typically easier to grow than paid traffic. It also costs less money upfront than paid ads and has more long-term benefits such as brand awareness and social media presence. Keep in mind that organic traffic can come from search engine optimization or other tactics outside of growth hacking, so be sure to measure how much impact each tactic has had on your bottom line before taking steps away from them.


Abdul razzaq is a business entrepreneur, freelancer and digital marketer. He believes in spreading mass awareness about changing digital marketing and new trends in e-commerce

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