Introduction
Growing your business can be difficult, even with all the tools and resources available today. Many marketers have tried various marketing strategies in the past without success. Not being able to grow your business fast enough can be detrimental to the health of your company and lead to costly decisions in the future that may not be needed if you had taken action sooner. To help you plan ahead, here are 8 growth marketing trends businesses leaders can’t ignore.
1) Personalization
Next year, personalization will be a key part of consumers’ product experience. We expect businesses to focus on making their products as personalized as possible in order to provide customers with a more enjoyable experience, which ultimately leads to increased customer satisfaction. When you think about it, why shouldn’t your favorite shoes be just as unique as you are?
Along with consumer products, businesses should also consider making their marketing strategies more personalized. Personalized emails, targeted advertisements, and specialized customer service can help create better consumer experiences and ultimately lead to higher customer satisfaction levels.
2) Omni-Channel Shopping Experience
Customer touch points with a business, either in-person or through digital channels, are referred to as an omni-channel shopping experience. The ability to deliver on these touch points—regardless of channel—is increasingly important as more and more consumers engage with businesses across multiple channels.
However, brands must be mindful of which touch point is the most relevant for their particular product category. A home furnishing store might have limited need for a click and collect service where customers order online and pick up items from the store location; but that same store may find tremendous value in providing customers with mobile access to pricing information while they shop in the store so they can comparison shop while they’re there.
3) Engagement
We live in a world where we need to think about our customers first, before any other concern. We call it engagement and if you want your business to survive in 2030, it’s important that you recognize how important value is for your company. In an era of high customer satisfaction, quality is more important than ever; without it, there’s no way to retain satisfied customers.
It’s also important to focus on humanizing your products or services as this will help differentiate them from the competition. With digital marketing trends moving at the speed of light, marketers are being pushed into an environment with new tools and techniques every day.
4) Big Data and AI
Fast-forward to 2023 and growth marketing will become even more sophisticated. By then, most businesses will be customer retention oriented. In other words, companies are increasingly doing whatever it takes to retain their best customers, even if it means upselling them more products or services.
By using artificial intelligence (AI) to identify customer buying patterns and drivers of customer acquisition (i.e., what creates new customers?), they can better predict customer needs at scale—and before they even know they have them!
5) Content Curation
2023 is going to be an interesting year, but it’s not going to be one in which marketing technology or methods will drive growth. Instead, a growing need for content curation and creation will spur innovation.
By 2050, value-driven initiatives—not mindless bots—will give birth to better experiences for consumers. Content creators will be able to create personalized messaging that resonates with their target audience, creating more relevant brand loyalty than ever before. When people want a particular product or service they’ll know the seller because they’ll remember the last conversation they had with them.
6) User-Generated Content
With consumers having more control over how, when, and where they engage with brands today than ever before, it’s up to businesses to figure out how to tailor their marketing strategies in a way that makes sense for them and also respects their customers. When used wisely, user-generated content (UGC) can be one way to do just that. For example, the popular selfie filter on Snapchat was developed based on UGC images taken by users of the app.
Similarly McDonald’s made headlines earlier this year when it partnered with YouTube personality Shonduras for an Artist of the Month campaign. The restaurant chain provided Shonduras with its ingredients so he could create his own version of a Big Mac burger and share it on social media channels like Instagram Stories.
7) Community Building
By 2025, 55% of CEOs will be primarily focused on community building. Successful business leaders must recognize that their brand is no longer what they say it is. It’s what consumers say it is. The age of Social Media has shifted power away from businesses and given it to individuals: communities of like-minded consumers who collectively wield power over brands because they know, like, trust and recommend them more than traditional advertising ever could.
Community building, is a growth marketing trend which encompasses both customers and employees, is a cultural shift towards acknowledging that companies are not islands of separate functions and departments. To succeed in today’s business environment, leaders must foster interaction between company departments as well as with their clients. Businesses cannot afford to isolate themselves from their consumers anymore.
8) Influencer Marketing
Now that influencer marketing has reached its saturation point, brands are making a shift to focus on user-generated content (UGC). This means they’re looking to users to promote their products and services, through word of mouth or social media. By allowing consumers to generate their own content, businesses gain both increased engagement and improved SEO rankings.
It’s an excellent way to bolster engagement, and it doesn’t necessarily require a significant investment. By encouraging customers to share their own experiences with a product or service, businesses don’t need to create all of their own content—and can still reap many of its benefits.
Conclusion
Business leaders want to know what’s trending so they can make better decisions about their marketing strategies. As new technologies emerge, businesses will adapt their digital marketing strategies accordingly. Focusing on how you can use these growth marketing trends to build your brand is more important than just knowing that they exist. That said, as a business leader, you have a responsibility to stay current and prepare your company for changes in technology over time. Take advantage of these trends while they’re still relevant.
Image Credits: https://pixabay.com/users/yivra-1836258/
