5 Reasons Startups Should Use Digital Out-of-Home Advertising (DOOH)
Digital out-of-home advertising is an emerging field that has been gaining traction over the past decade, especially in the retail and hospitality industries. But even though it’s growing, this form of marketing still isn’t widespread enough for startups to make the most of it. If you’re looking to spread your brand name around, you should consider using digital out-of-home advertising as part of your campaign.
The digital out-of-home (DOOH) advertising industry may be relatively new, but it’s growing fast and its potential to reach large audiences makes it an excellent option for startups looking to increase brand awareness and promote their products or services. It’s also an affordable option compared to other forms of marketing such as television commercials and radio ads—especially if you want to target specific demographics in your area.
As startups, you’re always looking for ways to reach more people and increase your revenue stream. How can you tap into the vast resources of out-of-home advertising and get the word out about your awesome new product or service? Here are five reasons why digital out-of-home advertising is the perfect solution for startups.
What is Digital Out-of-Home Advertising (DOOH)?
Digital out-of-home advertising is a type of advertising that uses digital displays in public places. It includes everything from video walls to interactive kiosks and can be found in places like malls, airports, and even on the sides of buildings. DOOH advertising is a great way to reach a wide audience with your message and can be very cost effective.
OOH is advertising to consumers in public places, commuting, or in specific locations where you have the opportunity to stop and see ads. This includes billboards, bus and car advertisements, and standing signs in busy shopping centres. Plus, it’s one of the only types of marketing where you know exactly how many people saw your ad because they physically walked by it.
When buying traditional forms of media like TV or print ads, it’s hard to measure how many people actually saw them because they were sitting in front of their TVs or reading magazines at home.
With DOOH advertising you know exactly how many people saw the ad because they walked by it on their way to work or school.Digital Out-of-Home (DOOH) goes one step further and is ready for people on the go, but with the addition of AdTech. Deliver powerful, personalized ads with tools and technologies such as geo-fencing, tracking, retargeting, and personalization. In addition, DOOH is moving faster than traditional OOH.
Startups often don’t have the budget for classical advertising, which is where digital out-of-home advertising comes in.
What is Classical Advertising?
Classical advertising is a form of marketing that involves using traditional media to reach consumers. This can include print ads, television commercials, and radio spots. While this type of advertising can be effective, it can also be expensive.
The rise of online advertising has drastically changed what people see when they turn on their televisions or open a magazine. Online ads are tailored to users based on things like location, search history, and browsing history. This allows advertisers to reach customers in ways that were never possible before. As a result, new types of marketing have been created.
How Digital Out-of-Home Advertising (DOOH) is better then Classical Advertising
I. DOOH is interactive and engaging, which helps to grab attention and stand out from the competition.
Ii. DOOH is cost effective, especially for startups who have a limited advertising budget.
III. DOOH is flexible and can be easily customized to target a specific audience.
IV. DOOH is measurable, so you can track your ROI and adjust your campaign accordingly.
In the Digital Out of Home (DOOH) advertising space, annual advertising spending increased by 13% and membership increased by 25%. These numbers were observed by experts in a variety of industries, including Barry Frey, president and CEO of DPAA, the world’s leading trade marketing association that connects the out-of-home media and the advertising community.
For startups, the goal is usually to minimize expenses until the company becomes profitable. A good alternative for startups would be digital out-of-home advertising (DOOH).
5 Reasons for Digital Out of Home Advertising (DOOH)
1) Massive reach
DOOH advertising offers a wide reach, making it perfect for startups that want to generate awareness for their brand. With DOOH, you can target specific demographics and locations to ensure your message is seen by your target audience.
A startup typically has limited funds which makes it difficult to invest in traditional marketing channels such as TV ads or billboards. However, using digital out-of-home advertising allows startups to leverage display screens across various platforms like bus shelters, movie theaters, gas stations and more to reach new customers without spending too much money.
2) Seamless experience
Digital out-of-home advertising provides a seamless experience for consumers that is not intrusive or disruptive. The ads are placed in strategic locations where they will be seen by the target audience, providing maximum exposure for the startup.
For example, digital out-of-home advertising is an ideal fit for startups that want to launch their products in stores and public places. Bing Ads also offers lower rates than traditional methods of advertisement such as TV and print advertisements.
It is affordable enough for small businesses who don’t have deep pockets to use it as well. Advertisers can get started with Bing Ads at only $9.95 per day! While some people might feel like digital out-of-home advertising doesn’t provide them with much control over how their company is being represented, this couldn’t be further from the truth.
3) Full control over message and image
As a startup, you are in complete control of the message and image you want to portray to your target audience. With digital out-of-home advertising, you can change your message and image on the fly to keep up with the latest trends or news. Plus, you can target specific locations and demographics with laser precision.
Because the media is digital, you can sell, modify, loop, and manipulate ads without human intervention or manual intervention. This not only makes targeting easier, but it also makes it better for advertisers. Advertisers can also adjust in real time, and ads are not as adversely affected as online ads such as user skip or ad blocking technology.
4) Personalized ads based on location
You can target ads to people based on their location, which is perfect for startups who want to advertise to people in a specific area. For example, if you have a new restaurant in downtown, you can target ads to people who live or work near there. You can also send special offers and discounts to specific people at certain times of the day or week. That’s perfect for targeting parents with coupons during the week before Christmas!
Advertisers can target ads to specific people:If you don’t want your ad to be seen by everyone, advertisers can choose from a range of different demographics so that only the right audience sees it.
Ads can be customized for specific audiences: Not only do advertisers get to pick what demographic they’re advertising too, but they get to customize everything about the ad itself.
5) Mobile impressions make you easy to find
In the early stages of launching a startup, it’s important to make a good impression on potential customers and partners. And what better way to do that then by making it easy for them to find you? With digital out-of-home advertising, your startup will be top of mind wherever your target audience goes. You can also get creative with how you reach out to people in public spaces.
For example, if your business is retail, try showing ads near store entrances or even in parking lots. If you have a restaurant, advertise near food carts or kiosks at events where hungry passersby are more likely to notice!
Wrapping Up
Overall, digital out-of-home advertising is a great way to reach potential customers. It’s also relatively affordable, making it a perfect match for startups.Plus, it’s a highly effective way to reach people who are on the go. And finally, it’s a great way to stand out from the competition.
There are so many businesses competing for attention these days, and sometimes your only hope of being seen is through something as simple as signage. With digital signage, you can make sure that you have an edge over other businesses in your area!
Image Credits: https://www.istockphoto.com/
