Introduction
There are hundreds of career paths you can take to work in digital marketing, but which one is right for you? Each position offers unique career opportunities and challenges, so it’s important to weigh the pros and cons before making your decision. If you’re interested in pursuing a career in digital marketing, there are several different types of jobs you can choose from. Each job has its own pros and cons, and your personal preferences will likely have an impact on which one suits you best.
In this guide on the best careers in digital marketing, we’ll walk you through what these jobs entail, what skills are required, how much they pay, and more! When you know all your options, choosing the perfect career can be easy. Let’s get started! In order to find the perfect career for you, make sure to consider these eight top jobs in digital marketing.
An Overview
The world of digital marketing is always evolving, and with it, the career opportunities available to those with the right skillset. Whether you’re looking to get started in digital marketing or you’re already an experienced professional, there’s a role out there that’s perfect for you. Here are eight of the best careers in digital marketing, along with a brief overview of what each one entails.
One thing to note about these jobs is that they generally require experience as well as formal education. You can’t just pick up the tools needed for these jobs on your own.
Some other good news? These roles offer competitive salaries and great benefits packages. This list isn’t exhaustive, but hopefully it’ll give you some idea of what options are out there.
The Best Careers in Digital Marketing
1) Recruiter
A career in recruiting may be a good fit for you if you have strong people skills, are organized, and have a knack for finding top talent. As a recruiter, you’ll be responsible for sourcing and screening candidates, conducting interviews, and ultimately helping to hire the best employees for your company. Recruiters can specialize in various fields like technology, finance, or healthcare.
Since this is such an important job with the responsibility of bringing new talent into an organization, it’s important that recruiters understand what makes certain industries attractive to different kinds of workers.
In addition to being highly competitive due to low unemployment rates and high demand for qualified applicants, these careers also offer lucrative salaries and benefits packages.
2) SEO Manager
As an SEO manager, you’ll be responsible for improving a website’s search engine rankings. This will involve developing and implementing strategies, conducting keyword research, and optimizing content. A successful SEO manager should have strong analytical skills and be able to think creatively to solve problems.
If you’re interested in a career in digital marketing, then an SEO manager role could be a great fit for you. What’s more, you can expect to earn upwards of $90k per year.
3) Digital Marketer
A digital marketer is responsible for creating and executing a marketing plan that promotes a company or product online. This can be done through various means such as SEO, content marketing, social media marketing, and email marketing. A successful digital marketer must be able to think creatively, have excellent writing skills, and be up-to-date on the latest trends in the industry. It’s also important to possess sound knowledge of software programs like Photoshop, Illustrator, and InDesign.
A career in digital marketing will typically start with an entry-level position as a junior marketer and will then work their way up into positions like Social Media Manager or Search Engine Optimization Manager.
Companies are also looking for people who specialize in specific areas of digital marketing such as conversion rate optimization specialists or web analytics experts.
4) Social Media Analyst
A social media analyst is responsible for analyzing how a company’s social media presence is performing and offering recommendations on how to improve it. This can involve everything from analyzing customer sentiment to conducting competitor research. To be successful in this role, you need strong analytical skills and experience with social media platforms. A social media specialist may have the same responsibilities as a general digital marketer but will specialize in marketing campaigns through social channels.
Because social media has a direct impact on both your brand and your customers, it’s essential that you understand how to use it well. A social media analyst will take charge of coordinating all of your social media platforms, including making decisions about which ones to use and whether or not to invest more heavily in them.
Social media analytics allows you to measure what kind of impact your campaigns are having by looking at metrics like followers gained, click-through rates and engagement.
5) Online Community Manager
An online community manager is responsible for creating content and engaging with members of an online community or forum. It’s important that you are comfortable working remotely since many companies hire people to work full-time or part-time as moderators without having an office location.
If this sounds like a good fit, then you should have experience managing a blog, website, email newsletter, social media account, or chat room; excellent written communication skills; the ability to engage with different personalities on the internet; and time management skills.
What’s really great about this position is that there isn’t any particular degree requirement, but it does require constant learning. The other great thing about this job is the pay! There are plenty of jobs out there paying $20+ per hour as well as opportunity for bonuses based on engagement. All in all, it can be a very lucrative job if you enjoy being on the computer all day long and want to work from home.
6) Web Developer/Designer
A web developer designs and builds websites. They can work in a variety of industries and organizations, from advertising agencies to large corporations. A web developer typically has a college degree in computer science or a related field. Web developers may be self-employed and work remotely or they may work as part of a team at an organization’s headquarters. The demand for these workers is high as the Bureau of Labor Statistics projecting over 20% growth by 2024.
In order to qualify for this position, you’ll need a bachelor’s degree in Computer Science, Information Systems Management, Information Technology, or other computing-related field.
In addition to being proficient in HTML and CSS (programming languages), you’ll also need expertise in JavaScript programming language to make your career in Digital Marketing. Web developers also need strong design skills including experience working with responsive design concepts.
7) Content Creator/Strategist
A content creator/strategist is responsible for planning, creating, and managing all digital marketing content. This includes everything from website copy to blog posts to social media updates. A successful candidate will have excellent writing and communication skills, as well as experience with SEO and analytics.
The average salary for a content creator/strategist is $57,000 per year. Popular job titles include Content Strategist and Marketing Writer. Salary ranges vary based on your position and location. To get started in this field, start out by completing an online course through places like the University of Texas or W3 Schools.
8) PPC Specialist
A PPC Specialist is responsible for the creation and execution of paid search campaigns. They work with clients to create effective campaigns that meet their objectives, and then manage and monitor the campaigns to ensure they are running smoothly.
A successful PPC Specialist will have a strong understanding of how paid search works, as well as experience managing and optimizing campaigns. Those looking to break into this career in Digital Marketing should be comfortable working on complex projects, and should be detail-oriented when it comes to following best practices. To become a PPC Specialist, you’ll need at least two years of experience in SEM or SEO marketing.
Wrapping Up
There are a lot of great careers in digital marketing, and the right one for you will depend on your skills, interests, and goals. If you’re interested in a career in digital marketing, be sure to do your research and explore all of your options before making a decision.
With so many great choices available, you’re sure to find the perfect fit for you. Remember that these descriptions should just serve as a jumping off point. Dig deeper into each job to figure out which one might work best for you!
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