Digital Marketing

5 Ways Brands Can Use Artificial Intelligence (AI) in Advertising

Introduction

Artificial intelligence (AI) in advertising industry is reaching its new heights, and it’s an opportunity that brands can’t afford to ignore. Artificial intelligence in advertising allows companies to analyze data to find patterns and make decisions based on those patterns, leading to advertising campaigns that are much more successful than when people were involved in the decision-making process.With all the buzz about artificial intelligence and machine learning in the news recently, you may have wondered what exactly this means for brands and advertising agencies. 

Artificial intelligence has been gaining traction as of late, with many predicting that it will be the next technological revolution. Whether or not you’re an AI proponent, there’s no denying its potential to impact every industry on the planet. Here are five ways that artificial intelligence will be used in advertising in the coming years.

How Brands can extract benefits from Artificial Intelligence (AI)

1) AI to automate certain processes

AI has revolutionized the advertising industry in following ways:

I. Automating the process of creating targeted ads: 

By using AI to analyze customer data, brands can create targeted ads more efficiently and effectively. 

II. Generating insights from customer behavior:

AI can help brands better understand their customers by analyzing patterns in customer behavior. 

III. Optimizing ad delivery: 

AI can help brands optimize their ad delivery to ensure that ads are seen by the right people at the right time. 

IV. Using AI to build rapport with consumers: 

artificial intelligence can help a brand build rapport with consumers by understanding what they want and anticipate their needs. 

V. Understanding consumer reactions: 

In addition, AI helps marketers understand consumer reactions to advertising campaigns through analysis of reviews on social media or focus groups, which is much faster than manually reading them all individually.

2) AI to enhance target audiences

Perhaps the most obvious way that brands can use AI is to enhance target audiences. By analyzing large data sets, Artificial Intelligence (AI) in advertising can help identify patterns and insights that human beings might miss. This information can then be used to create more targeted and effective advertising campaigns.

 It can also help a brand determine which messages are working best for their audience and what needs improvement. Furthermore, it will allow a company to know who they need to reach out to on social media or where they should be sending email blasts.

Some may see this as invasive but I don’t think so. You don’t have to hand over your personal info if you’re not comfortable with giving it out, but having your preferences taken into account by a company could result in better customer service and more tailored ads. 

3) AI to gather accurate data

There are a number of ways brands can use artificial intelligence to gather accurate data. For example, they can use it to track customer behavior, target ads more effectively, and measure the effectiveness of their marketing campaigns. Additionally, Artificial Intelligence (AI) in advertising can help brands better understand their customers by analyzing customer sentiment and identifying patterns in customer behavior. 

Data from social media outlets such as Facebook or Twitter can be used for this purpose. In turn, this information helps brands design products that resonate with their customers.

Finally, AI is being used for automated customer service so companies do not have to hire as many people to answer calls or emails. Ultimately, AI saves time and money for businesses while providing better customer experiences.

4) AI to create better content

Automated content generation can help you create more targeted and personalized content for your audience at a fraction of the cost and time. You can use Artificial Intelligence (AI) in advertising to research and understand your target market better, including their needs, wants, and preferences. AI can help you optimize your ad campaigns in real-time, based on user behavior and engagement data. You can use AI to create interactive chatbots that engage with your customers and provide them with valuable information or assistance. 

Using AI to generate natural language text is order of the day. There are no rules when it comes to artificial intelligence, so experiment! Start by using intelligent tools like Google Translate to automatically generate natural language text from other languages. If there’s an unfamiliar word in the sentence or sentence fragment you’re working with, add it into Google Translate as well and see what it translates it into in your native language. 

5) Future predictions

Ad personalization will become more common, as AI can target ads more specifically to individual users.Automated ad buying and placement will become more prevalent, as AI can optimize campaigns for maximum impact.

Creative development and testing will be streamlined by AI, resulting in better ads that resonated more with consumers. Ad fraud will be reduced as AI can more easily identify and weed out fraudulent activity. Brand safety will be increased as AI can predict content that might cause harm to brands, and ads will only run alongside safe content.

Predictions for artificial intelligence’s role in advertising are mostly positive. It will cut costs, reduce fraud, and improve ad quality, thereby making online advertising more efficient than ever before.

Wrapping Up

In conclusion, there are a number of ways that brands can use artificial intelligence (AI) in advertising. By taking advantage of this technology, brands can create more personalized ads, target specific consumers, and save time and money. If you’re looking for new strategies to take your business to the next level, artificial intelligence may be just what you need.

A well-executed AI strategy has significant potential to increase conversions and ROI while also saving valuable time and resources. For example, with AI digital banners you don’t have to spend hours manually selecting demographic data or browsing ad platforms one by one–you simply upload all the images you want in your banner into an AI dashboard, choose which devices it will run on (desktop/laptop, tablet/mobile), select your location(s) and then let it do its thing!

Image Credits: https://www.pexels.com/search/marketing/

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Abdul razzaq is a business entrepreneur, freelancer and digital marketer. He believes in spreading mass awareness about changing digital marketing and new trends in e-commerce

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