Contractor marketing can be difficult to master, but ignoring it means your company will struggle to compete in an already competitive industry. If you’re ready to get started, you need to understand some of the essential aspects of contractor marketing strategies.
Contractors are one of the best examples of professionals with amazing marketing skills. The services they offer often require home and business owners to pay up front before any work can be done, which puts them at risk of not being paid if work doesn’t get done on time or isn’t done to the client’s satisfaction. That’s why it’s so important for contractors to learn how to market themselves effectively and accurately portray their services to potential clients in order to get more referrals and repeat business from their happy customers!
Contractors generally don’t have the budget to employ an in-house marketing director, so they have to learn how to do their own marketing on the fly. These following aspects of contractor marketing strategies are some of the most important points you’ll need to keep in mind if you’re going to be effective at getting business via your website and social media channels. Take some time today to look over these ideas and use them in your current marketing approach; you’ll notice an immediate improvement in your conversion rates!
What is Contractor Marketing
Marketing is important for any business, but it’s essential when you’re in a service-based industry. Marketing is the way you get people to know about your business and what you do. It can also help increase sales and bring in more qualified leads. For contractors, marketing strategies include both online and offline marketing channels that they need to understand how to use.
What does contractor marketing look like? A website, a digital presence and a professional marketing agency all play a key role in marketing. Having brick-and-mortar storefronts will help you with local SEO and keeping your business’ information on hand for walk-in customers who have questions. Most importantly, it’s all about staying connected with your clients and generating new leads that they’ll appreciate.
7 Strategies of Contractor Marketing
1) Having a comprehensive social media strategy
Having a comprehensive social media strategy is one way of marketing for contractors to differentiate themselves from their competition. A good social media marketing strategy will help you establish an online presence and keep your company fresh in people’s minds.
Search listings are not just Google rankings, they also include listings on other platforms like Yelp, Bing, Yahoo, etc. Brick-and-mortar businesses often have the opportunity to market locally by word of mouth or through other means that are specific to their community. Local SEO marketing can make sure that any potential clients find your business quickly when they’re looking for services you offer or products you sell.
2) Understanding how search engine algorithms work
The best marketing for contractors strategies are the ones that work with search engine algorithms. The first step is understanding the way these algorithms work, which will help you understand how your website can be optimized to rank higher. Keywords are essential when it comes to search engine optimization, and you should use them strategically on your website and in your content. These keywords should also be targeted at specific audiences or locations so they’ll be more likely to connect with potential customers.
3) Using LinkedIn effectively
It’s important that you being a contractor take your LinkedIn profile seriously. It will be the first impression people have of you, and it can make or break your chances of getting a job interview. Whether you’re looking for work or just want to stay on top of industry trends, be sure to include at least one photo with a professional headshot. Share links on your profile so other people can find out more about you and what you’re working on.
4) Conducting digital marketing research
Marketing research can be conducted in a number of ways, including the use of social media, surveys, and interviews. It is important for contractors to create an online presence that is professional and reflects what your company is all about. In order to do this, you need a solid marketing strategy.
What aspects should a contractor marketing strategy contain? Your strategy should take into consideration both digital and offline marketing. It’s also important for your contractor website, social media pages, and email lists to work in tandem with each other. When done correctly, digital marketing can lead more customers directly back to your company’s website where they can learn more about how you can help them.
5) Understanding your audience
Marketing is a two-way street. It’s not just about the contractor; it’s also about understanding their audience and how they want to be communicated with. For instance, contractors should pay close attention to changes in demographics and marketing preferences of their customers.
For example, if more people own smartphones than landlines nowadays, consider using digital advertising channels rather than direct mailings. On social media platforms like Facebook or Instagram, your marketing efforts can go further when you pay closer attention to ad placement and time of day (including seasonality). Otherwise you could easily spend hundreds or thousands of dollars on your contractor marketing campaigns only to have them flop due to poor execution.
6) Knowing what motivates people to take action
A key component in any marketing strategy is understanding the reasons people take action. One way to do this is by looking at Maslow’s Hierarchy of Needs, which outlines what motivates people based on their fundamental needs. The most basic of these needs are physiological and safety – when these needs are met, other motivations come into play. At the top of the pyramid is self-actualization (which includes personal growth). When we have all our basic needs met, we have time and energy for activities that fulfill us as individuals – activities like education and creativity, for example. Understanding a person’s motivation helps you design your marketing campaign accordingly.
7) Knowing the right time and place to share information with others
Every contractor knows that marketing is the key to a successful business, but marketing strategies for contractors can be tricky if you don’t know what you’re doing. Knowing your customer and having the right message will help you make them more likely to trust your brand and believe in your expertise. Marketing Team’s tips on consumer psychology can help steer a steady course so you can increase conversion rates.
In this post, we covered 7 aspects of contractor marketing strategies that you can’t afford to ignore. From social media campaigns, website optimization and email marketing, these strategies will help you grow your company. That being said, there are plenty more aspects of contractor marketing strategies that are essential for success. Things like lead generation, ad placement and brand consistency all come into play. Utilize the information in this post to give yourself an edge over your competitors!